At the beginning of the year it partnered with corporate sibling Time Life to launch a new mail order program, the Looney Tunes Library.
Instead, Warner was looking for ways to re-promote its back catalog of animated releases. By spring, a brief animated "Happy Birthday Bugs" bumper appeared at the start of rental copies of many Warner Home Video releases, but the Looney Tunes characters themselves weren't headlining any new product. didn't have anything new to offer (at least, not right away) was home video.
This Erol's Video ad heavily promoted the Golden Jubilee series and even offered a plush Bugs giveaway. With Warner Home Video reducing the retail price of its Looney Tunes back catalog to promote Bugs Bunny's fiftieth birthday, many stores created entire marketing campaigns around the wabbit. Animation partnered with Steven Spielberg's Amblin Entertainment to produce a brand new weekday-afternoon series about Bugs schooling the next generation of cartoon stars, Tiny Toon Adventures. A new theatrical short, Box Office Bunny, was in production the Time publishing division was preparing a special commemorative magazine all about the rabbit DC Comics was launching a three-issue mini-series a new half-hour cartoon package, Merrie Melodies Starring Bugs Bunny & Friends, was being offered in syndication and Warner Bros. was nevertheless committed to making Bugs Bunny a hot media and licensing property again, using the same strategy and resources that had made Batman the biggest trending entertainment brand the year before. Despite the devastating loss of Mel Blanc the previous July, Warner Bros. PART ONE - PART TWO - PART THREE - PART FOUR - PART FIVEĪs 1990 began, Time Warner had one major thought on its mind: Bugs Bunny's fiftieth birthday. The Bugs Bunny Video Guide - The Looney Tunes Video History
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